Shopify merchants already have this in their admin at no extra cost, so worth trying before paying for a separate assistant.
Kenning's take
What it does
Sidekick is the AI assistant inside the Shopify admin, and Shopify's old Shopify Magic page now redirects to it. It can see a store's own data, write reports, set up discounts, draft social posts and email campaigns, and fill in forms such as new customers. It is included with Shopify plans, with features and limits that vary by plan.
- Answers questions using the store's own data
- Writes ShopifyQL reports
- Sets up discounts, collections and email campaigns
- Creates customers and companies from a description
- Respects staff permissions
Who it suits. Shopify merchants and their staff who want help running a store.
Key facts
- Category
- Business tools
- Made by
- Shopify
- Based in
- Canada
- How to get it
- included in every Shopify plan; open the Shopify admin and click the purple glasses icon
- Works on
- Web (Shopify admin)
- In the UK
- Yes
- Free plan
- included with Shopify plans; Shopify offers a free start
FAQ
What happened to Shopify Magic?
The Shopify Magic page now redirects to Sidekick, Shopify's AI assistant.
Does Sidekick cost extra?
No. Shopify says it is included with your plan, with features and limits varying by plan.
How do I open Sidekick?
Click the purple glasses icon in the Shopify admin.
Facts from the maker's own pages and the sources listed. Checked 2026-10-11.
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