Performance marketing teams managing serious ad spend, with agents that wait for approval before acting; sales-led, no public price.
Kenning's take
What it does
Roadway combines full-funnel measurement across paid and organic channels with AI coworkers that each manage a channel such as Google, Meta, Bing or LinkedIn. The agents propose changes like pausing search terms or moving budget, wait for approval, then make the change and track its effect. Automated workflows handle reporting, anomaly alerts and scaling within budget caps, with a full history of every action.
- Full-funnel measurement across paid and organic channels
- Channel-specific AI coworkers with memory
- Approval before actions, auto-approve opt-in
- Triggered workflows for CAC spikes and winning creatives
- Budget caps and guardrails
- Task history audit trail
Who it suits. Performance marketing and growth teams managing paid ad spend.
Key facts
- Category
- Business tools
- Made by
- Roadway
- How to get it
- talk to sales; sign-up asks for annual ad spend
- Works on
- Web, Slack
FAQ
What does Roadway do?
It uses AI agents to manage, optimise and report on paid ad campaigns across channels such as Google, Meta, Bing and LinkedIn.
Does Roadway change campaigns without approval?
Every action queues for approval by default. Auto-approve is opt-in.
How much does Roadway cost?
Roadway does not publish prices. Access is through its sales team.
Facts from the maker's own pages and the sources listed. Checked 2026-10-11.
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