Quick, cheap concept tests at $1 a response, but the panel is US-based by default, which limits it for UK audiences.
Kenning's take
What it does
Poll the People runs quick consumer surveys on a panel of more than 500,000 people, for things like ad, logo, brand name and concept tests. It uses ChatGPT-powered tools to analyse the answers and produce reports. By default respondents are US-based.
- 500,000+ human panellists
- Templates for ad, logo, brand name and concept tests
- ChatGPT-powered analysis and chatbot
- Advanced demographic targeting
- Shareable reports
Who it suits. Marketers, founders and agencies who want fast consumer feedback before a launch.
Key facts
- Category
- Business tools
- Made by
- Poll the People
- How to get it
- Sign up online; pay per response or take a monthly plan
- Works on
- Web
- Free plan
- Lite plan has no monthly fee; each response costs $1
Pricing
| Plan | Price | Billed |
|---|---|---|
| Lite | $0 plus $1 per response | month |
| Plus | $50 | month |
| Premium | $100 | month |
| Enterprise | $from 10000 | month |
FAQ
How much does Poll the People cost?
Pay-as-you-go is $1 per response. Plans run from $50 a month to $10,000 a month for enterprise.
Who answers Poll the People surveys?
A panel of more than 500,000 people, US-based by default.
Facts from the maker's own pages and the sources listed. Checked 2026-10-11.
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