Sales reps writing cold email can start with the free coach; the Ora sales agent at $500 a month is a far bigger commitment.
Kenning's take
What it does
Lavender is a browser extension for Gmail and Outlook 365 that scores sales emails as they are written, suggests fixes and helps personalise them, based on its analysis of large volumes of email. Its newer product, Ora, is an AI sales agent that researches contacts, enriches the CRM and writes and sends outbound emails in a campaign. The coach has a free tier, and Ora can be set up for free and is paid per agent once launched.
- Live email scoring and recommendations
- AI email writer and personalisation
- Works in Gmail and Outlook 365
- Team coaching dashboard
- Ora AI sales agent with CRM enrichment
Who it suits. Salespeople and sales teams who write cold outbound emails.
Key facts
- Category
- Business tools
- Made by
- Lavender
- How to get it
- install the free Email Coach in Chrome; paid plans with a 7-day free trial; Team plan and Ora through a demo
- Works on
- Chrome extension, Gmail, Outlook 365
- In the UK
- Yes
- Free plan
- Basic plan: analyse and personalise 5 emails a month
Pricing
| Plan | Price | Billed |
|---|---|---|
| Basic | $0 | month |
| Starter | $29 | month ($27 billed annually) |
| Individual Pro | $49 | month ($45 billed annually) |
| Team | $99 | month per seat ($89 billed annually) |
| Ora agent | $500 | month per agent |
FAQ
Is Lavender free?
The Basic plan is free and covers 5 analysed and 5 personalised emails a month. Paid plans start at $29 a month.
What email apps does Lavender work with?
Gmail and Outlook 365.
What is Lavender Ora?
An AI sales agent that researches contacts and writes outbound emails. Building agents is free, and each launched agent costs $500 a month.
Facts from the maker's own pages and the sources listed. Checked 2026-10-11.
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