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Social media managers juggling comments across four platforms can try it free, though 100 actions a month won't last a busy brand long.

Kenning's take

What it does

Blabla gathers comments and direct messages from Instagram, Facebook, TikTok and YouTube into one inbox. It suggests replies based on a brand's FAQ, runs automations, and filters or deletes harmful comments, including comments on ads. The product was called NSWR before it took the Blabla name.

  • One inbox for comments and DMs
  • AI replies trained on the brand's FAQ
  • Comment moderation and smart filtering
  • Replies to ad and dark post comments
  • Bulk actions and team assignment
  • Post scheduling in limited-access beta

Who it suits. Brands, creators and agencies that get a large volume of social media comments.

Key facts

Made by
Blabla (app store seller NSWR)
Based in
France
How to get it
sign up on the website; free plan, 7-day trial on paid plans, no card needed
Works on
Web, iOS
In the UK
Yes
Free plan
100 actions per month

Pricing

PlanPriceBilled
Standard€19month
Pro€69month

source

FAQ

Is NSWR the same as Blabla?

Yes. NSWR now runs as Blabla, and the App Store listing for Blabla AI is still sold under the name NSWR.

Is Blabla free?

There is a free plan with 100 actions a month. Paid plans start at 19 euros a month, with a 7-day free trial.

Which social networks does Blabla work with?

Instagram, Facebook, TikTok and YouTube.

Facts from the maker's own pages and the sources listed. Checked 2026-10-11.

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