Product teams already on Amplitude get feedback themes tied to usage data, with 2,000 records a month free; standalone Kraftful is gone.

Kenning's take

What it does

AI Feedback pulls customer comments from support tickets, surveys, app reviews, social media and call transcripts into one dashboard and uses AI to group them into themes. Because it sits inside Amplitude's analytics platform, it can link what users say to what they actually do in the product. Teams can ask questions about the feedback in plain language and have it draft a product requirements document. It grew out of Kraftful, which joined Amplitude; kraftful.com now returns a 404.

• Collects feedback from tickets, surveys, reviews, social and calls
• AI grouping of feedback into themes
• Links feedback to product usage data
• Chat-based questions over feedback
• Drafts product requirement documents

Who it suits. Product managers and product teams who want to understand customer feedback at scale.

Key facts

Category

Business tools

Made by

Amplitude

How to get it

inside Amplitude; 2,000 feedback records a month on every plan including Free, more as an add-on on Growth and Enterprise

Works on

Web

In the UK

Yes

Free plan

Amplitude Free plan includes 2,000 AI feedback records a month

Pricing

Plan	Price	Billed
Plus	$starts at 0 (first 2M events free, then usage-based)	month
Growth	Custom pricing n/a	n/a
Enterprise	Custom pricing n/a	n/a

source

FAQ

Facts from the maker's own pages and the sources listed. Checked 2026-10-11.