Branching story players on iPhone start free, then buy gems from £1.99 or earn them by watching ads.
Kenning's take
What it does
Swerve is an interactive fiction app where the user plays a part in an AI-written story that reacts to what they type. Players pick from community-made characters across romance, drama, anime and fantasy, chat one-on-one or with several characters at once, and can make and share their own characters.
- 500,000+ community-created characters
- group stories with several characters
- personas so the user can play as anyone
- pinned memories, reply swipes and message edits
- create and share characters
Who it suits. Suits adults who enjoy role-play and branching interactive stories on iPhone.
Key facts
- Category
- AI companions & chat characters
- Made by
- MSPW Labs, Inc.
- Based in
- United States (registered in California, Palo Alto address, per the Swerve terms)
- Launched
- 2025
- Works on
- iPhone
- In the UK
- Yes
- Free plan
- free to download; gems pay for messages and can also be earned by watching ads (per an App Store user review)
Pricing
| Plan | Price | Billed |
|---|---|---|
| Swerve Lite | £3.99 | Not stated |
| Pro | £11.99 | Not stated |
| 3000 Gems | £1.99 | one-off |
| 57600 Gems | £39.99 | one-off |
Ratings
Reviews and write-ups
- Qustodio 2026-09-22
FAQ
Is Swerve free?
It is free to download; gems and the Lite and Pro tiers cost extra, from £1.99 on the UK App Store.
Is Swerve on Android?
Not yet. The official site has an Android waitlist; the app is on iPhone only.
Who makes Swerve?
MSPW Labs, Inc., a California company and Y Combinator Winter 2025 startup.
Facts from the maker's own pages and the sources listed. Checked 2026-10-11.
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