Verdict
Layla plans a trip by chat and pulls live flight and hotel prices from partners such as Skyscanner and Booking.com, with a human agent available to finish the booking. The free version shows an overview, but the day-by-day plan needs Premium at £9.99 a month or £49.99 a year, and TechRadar found it disappointing for a paid tool. Expedia Group bought the Berlin company in July 2026, so it is likely to change.
Best for
People who want a trip proposed and priced in one chat
Skip if
Anyone who wants a free day-by-day itinerary
Key facts
- Category
- Travel & days out
- Made by
- Layla AI GmbH (Expedia Group since July 2026)
- Based in
- Germany
- Launched
- 2023
- Works on
- iPhone, Android, Web
- In the UK
- Yes
- Price from
- £9.99 a month
- Free plan
- Chat and a trip overview with a total price; the day-by-day itinerary and unlimited use need Premium (three-day trial)
Pricing
| Plan | Price | Billed |
|---|---|---|
| Monthly subscription | £9.99 | month |
| Yearly subscription | £49.99 | year |
What it does
- builds day-by-day trip itineraries from dates, budget and travel style
- checks live prices for flights, hotels, trains and activities
- plans multi-city trips and road trips
- refines plans through chat
- connects travellers with human travel advisors who can book the trip
Ratings
What people say
One user reviews tester paid for Layla because it handled the booking side, while another called it garbage, and a third said it rushed out a 12-day Europe plan without asking a single question. Trustpilot reviewers mention it forgetting earlier instructions. Both store ratings rest on fewer than 1,000 UK reviews, so they are too thin to count.
“layla is the one i used as my AI travel agent, it helped with the flight and booking side, even gave me (and my wife) something off the beaten path to explore”
Individual user review, 16 June 2026 · source
“I asked for "12 days in Europe" and it just... gave me a full itinerary in like 10 seconds without asking if I'd rather do fewer cities slower.”
Individual user review, 20 August 2026 · source
“Layla was garbage”
Individual user review, 16 June 2026 · source
“layla is like a chatbot for kids compared to mindtrip”
Individual user review, 17 June 2026 · source
Press reviews
- TechRadar 2025-06-24
Tested against Tripadvisor and Vacay; Layla 'ended up disappointing despite requiring a subscription to even try the platform'.
- Skift 2026-07-31
Questions whether Layla is more advanced than the many rival planners; Expedia mainly gains tech talent and says Layla will keep running.
- aitravel.tools 2026-02-26
4/5; live web search got Istanbul facts right where Wanderlog failed, but a later test was locked behind a paywall after the first answer.
Privacy
- Trains on your data
- No. Layla says it does not use personal data to train its own models and its AI providers (OpenAI, Google) act as processors that do not train on user content
- Opt-out
- Not needed for training; 'Travel profiling' can be switched off in consent settings
- Retention
- Account data, chats and trips kept while the account exists; in-app 'Delete account' removes them usually within 24 hours; data download available
- Age limit
- 18+ (terms of service)
Official videos
- From Travel Dream to Real Journey in 2 minutes with Layla 2026-02-19
- Layla.ai: Your AI Trip Planner for Every Travel Occasion 2025-10-07
FAQ
Is Layla free?
Partly. Chat and a trip overview are free, but the full day-by-day plan needs Premium, which costs £9.99 a month or £49.99 a year on the UK App Store after a three-day trial.
Who owns Layla?
Expedia Group bought Layla, a Berlin start-up founded in 2023, on 31 July 2026. Expedia says Layla will keep running as its own product.
Can Layla book my trip?
It shows live flight and hotel prices from partners such as Skyscanner and Booking.com, and a human agent can finalise the booking.
What happened to Roam Around?
Roam Around joined Layla, and its Google Play listing says everything from Roam Around is now in the Layla app.
Is Layla safe with my data?
Its privacy policy says chats are not used to train AI models and an account can be deleted in the app. It is meant for over-18s.
Scores are based on published evidence, not lab tests. How we score.
Similar tools
Mindtrip
A free AI trip planner that builds itineraries on a map and links straight to hotel and flight bookings.
Wanderlog
A free map-based trip planner for building and sharing itineraries, with a small AI assistant on top.
Trip.com (TripGenie and Trip.Planner)
The big booking app's free AI chat assistant and itinerary builder, which plan a trip and link each stop to something bookable.
Tripadvisor (AI trip planner and assistant)
The big review site's free AI itinerary builder, chat assistant and review summaries, inside the normal Tripadvisor app.