Images, video, voice and music
Text-to-image
In short
Text-to-image is an AI method that creates or edits a picture from a written description. The model turns the prompt into a representation of the requested scene, then generates pixels that aim to match it.
- Also called
- Text-to-image generation, AI image generator, T2I
- Topic
- Images, video, voice and music
- Level
- Beginner
- First described
- Reed and colleagues introduced a generative adversarial approach for synthesising images from text descriptions in their 2016 paper1.
A text-to-image system takes a written prompt such as a description of a place, object or style and returns an image. It learns relationships between language and visual patterns from training examples, then uses those relationships to construct a new result12.
Many newer systems use diffusion: they learn to reverse a controlled process that adds noise to images, starting from noise and repeatedly making the result more like an image that fits the text. Other designs generate compressed image tokens one after another, as the original DALL·E paper described23.
The output is not a photograph retrieved from a catalogue simply because the prompt mentions it. It is a generated image, and the model can misread a request, invent details, struggle with text or produce inconsistent hands, objects or counts. A prompt is guidance, not a guarantee of factual accuracy or ownership24.
Text-to-image tools show up in illustration, advertising, concept design, education, games and photo editing. The first widely cited research systems generated limited examples such as birds and flowers; later systems such as DALL·E and Imagen broadened the kinds of scenes they could attempt123.
Example
Someone planning a birthday party can type 'a cheerful poster with yellow balloons, a blue cake and space for the date' to make a draft design, then edit the wording and layout themselves.
Why it matters
It lets people describe a visual idea in ordinary language, while also raising practical questions about errors, consent, copyright and how generated images are labelled.
Questions people ask
Is text-to-image the same as image search?
No. Image search retrieves or ranks existing images. Text-to-image generates a new image from learned relationships between text and visual patterns, although a product may offer both features12.
How do text-to-image models work?
A text encoder represents the prompt, and a generator uses that information to produce an image. Diffusion systems usually begin with noise and remove it step by step; other systems generate image tokens sequentially23.
Can text-to-image models make exact words?
They can attempt it, but generated lettering has often been less reliable than objects, colours or broad composition. Results depend on the model and prompt, so important wording should be checked and corrected.
Related terms
Tools that use it
- Adobe FireflyAdobe's image and video generator, trained on licensed stock, with Google and OpenAI models bolted on.
- WOMBO DreamSimple phone app that turns a prompt into art in a chosen style.
- MidjourneyPaid-only art generator known for striking, stylised pictures, used through a website.
- IdeogramImage generator built for pictures with readable words in them, like posters and invitations.
- ChatGPTOpenAI's general chatbot, the most used AI app in the UK and worldwide.